In groups (3-4)
- What do you like about the typeface?
- How many are on the page?
- Is it readable?
- Would size change help?
- Would color change help/hurt?
- General feelings about whether the type works for this site.
In groups (3-4)
Choosing a type and font makes a difference on the perception of your site:
To demonstrate their point, Sela and Berger conducted a number of clever experiments. In one test, they gave people a selection of airline flight options. One group was given these options in a small, low-contrast font (high-difficulty condition) while a second group was given the same options in a larger, high contrast font (low-difficulty condition). Not surprisingly, the hard-to-read font led to increased deliberation time, as people were forced to decipher their alternatives. What was more interesting is that this extra effort led to perceptions of increased importance: The flight options now seemed like a weighty decision with profound consequences. (This effect was especially pronounced when people were led to believe that the choice of flights was actually unimportant.)
Wire Frames – mapping things out!
Draw a “wireframe” or map of the site – number each box.
For each box make a page with the content shown, with the graphics as they exist, etc.
Some nice resources from a grad class at UW
A real name: Griffin Oakes
Grew up in a Christian home in Magnolia, loves lacrosse, playing drums, has two parents (a bit older than average). Active with youth group. A little distracted when it comes to school work.
Work environment (not a job description!)
Lives in the dorms here at NU – doesn’t go to the library much.
Computer proficiency and comfort with the Web
Comfortable with web and searching, but not super-techy. Very game oriented.
Asks friends, shows friends around games, does research on web about things he’s interested in.
Attitudes, including pet peeves
A bit shy, cares about what others think. Gets impatient with himself easily.
Personal and professional goals
Wants to go on the road with a band or be a game developer.
Motivation: why would this person use your product?
Entering freshman at NU – has to use site for class.
Details for Defining Personas
Source: Alan Cooper, The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity, Indianapolis: Sams, 1999, Chapter Nine. (Wording condensed and modified.)
More Tasks To Think About