Details for Defining Personas

  • A name (a real name like Greg or Madeline, etc.)
  • Age
  • A photo or image is you can find one
  • Personal information, including family and home life
  • Work environment (the tools used and the conditions worked under, rather than a job description)
  • Computer proficiency and comfort level with using the Web
  • Pet peeves and technical frustrations
  • Attitudes
  • Motivation or “trigger” for using a high-tech product (not just tasks, but end results)
  • Information-seeking habits and favorite resources
  • Personal and professional goals
  • Candid quotes – if you could imagine what someone was saying.

Source: Alan Cooper, The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity, Indianapolis: Sams, 1999, Chapter Nine. (Wording condensed and modified.)

From InfoToday

More Tasks To Think About

Kathy Gill’s Notes


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